We are a complex team of strategy, research, place branding and communication consultants. Our local expertise is complemented by the international perspective of our partners from the Best Place – European Place Marketing Institute, Poland, with over 20 years of experience in place branding and marketing at European level.

We use research and planning methods and tools specific to the field of place branding developed internationally by institutions with a long history in the field.


Felix Tătaru

Felix has more than 25 years of experience in strategic communication, as Founding President of GMP Group, the most awarded independent communication group in Romania. The Group’s portfolio includes hundreds of branding and communication campaigns for some of the biggest companies and brands in Romania, but also complex projects with high social impact.

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Georgiana Cujbă
Digital Marketing Director

Georgiana is co-founder of The Institute for Visionary Cities. A graduate of Geography and Tourism Studies at the University of Bucharest, she went on to work in communication for more than 15 years, where she held various implementation and management roles in digital communication projects.

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Florian Filat
Executive Director

Florian is also co-founder of The Institute for Visionary Cities. Florian is a graduate of Business Management and also holds a Master Degree in European Integration with the Academy of Business Studies in Bucharest.

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Daniela Ioan
Place Branding Director

Daniela graduated the Academy of Business Studies Bucharest, with a major in  Public Administration and Management. Her professional experience spans 15 years of management of more than 500 communication projects for over 30 major brands. For 3 years she held the coordinating role of Regional Account Director – CEE for Michelin brand, as part of TBWA agency.

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Roxana Poede
PR Director

Communication expert with over 18 years of strategy and management of corporate, commercial communication and CSR campaigns for some of the biggest brands and companies on the Romanian market.

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We collaborate with some of the best EXPERTS in urban development and strategic marketing:
Adam Mikolajczyk
Place Branding Practitioner
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Jarosław Górski
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Marius Cristea
Urban development and European Funds expert and consultant
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Mihalis Kavaratzis
International place branding expert, Professor and Researcher
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