Team

Felix has more than 25 years of experience in strategic communication, as Founding President of GMP Group, the most awarded independent communication group in Romania. The Group’s portfolio includes hundreds of branding and communication campaigns for some of the biggest companies and brands in Romania, but also complex projects with high social impact.

Felix Tătaru has also acted as political marketing consultant in over 20 elections campaigns in Romania with over 75% success rate.

He is also founding partner of several non-profit organizations which aim at identifying solutions for Romania to develop according to its potential, such as Rethink Romania, Repatriot and SuperTeach Romania.

In line with GMP’s mission to communicate campaigns with social impact, Felix Tătaru together with Florian Filat and Georgiana Cujbă founded The Institute for Visionary Cities in 2022.

Felix is currently member of the Council of the Romanian National Tourist Brand and for two years he has also been part of the jury for the well-known national “Destination of the Year” competition, which aims to highlight and develop Romanian tourist areas.

Georgiana is co-founder of The Institute for Visionary Cities. A graduate of Geography and Tourism Studies at the University of Bucharest, she went on to work in communication for more than 15 years, where she held various implementation and management roles in digital communication projects.

Over three years of volunteering and management of Corporate Social Responsibility campaigns consolidated Georgiana’s experience in community engagement.

The projects she led were acknowledged in established industry festivals in Romania and abroad for both creativity and impacts.

Georgiana completed Place Branding training courses with UK experts and the projects of the Institute for Visionary Cities provide the proper context for her to capitalize on both her professional experience but also her tourism educational background.

Florian is also co-founder of The Institute for Visionary Cities. Florian is a graduate of Business Management and also holds a Master Degree in European Integration with the Academy of Business Studies in Bucharest.

He initiated and developed several projects in consultancy for European Funds, bank financing, communication and education, some of which were premieres at the time.

He also provided trainings and entrepreneurial advice for start-ups and young entrepreneurs. For 4 years, he has worked in financing projects for development initiatives of local administrations and has been in charge with business analysis and strategy for GMP Group.

Florian has coordinated several communication projects with social impact for central and local authorities and non-government organizations. He is passionate about Excel and translating complexity into easy-to-understand figures.

Daniela graduated the Academy of Business Studies Bucharest, with a major in  Public Administration and Management. Her professional experience spans 15 years of management of more than 500 communication projects for over 30 major brands. For 3 years she held the coordinating role of Regional Account Director – CEE for Michelin brand, as part of TBWA agency.

At the Institute for Visionary Cities, Daniela’s public administration and management studies complement her marketing and strategic communication skills for a more complex and impactful approach to projects developed for local administration.

Daniela has also completed the Place Branding course with the International Place Branding Association, the industry’s most relevant and important community of field experts, practitioners and academics in the world.

Communication expert with over 18 years of strategy and management of corporate, commercial communication and CSR campaigns for some of the biggest brands and companies on the Romanian market.

Roxana has a vast experience with cooperating with various stakeholders ranging from media, key opinion leaders, influencers to NGOs and local and central administration. She also has solid crisis prevention and management competencies.